Content Marketing For Hotels

Content Marketing for Hotels: Promote Local Events & Boost Bookings

In today’s dynamic digital landscape, hotels are facing an ever-growing need to stand out from the crowd. With the rise of home-sharing platforms and a surge in global tourism, hotels are pressed to find innovative ways to attract and retain guests. Enter content marketing – an effective strategy to provide value to potential guests, position your hotel as a trusted source of information, and ultimately drive more bookings.

Why Local Events?

One of the most effective content marketing strategies for hotels is promoting local events and businesses. Here’s why:

1. Local Authenticity: Travellers are increasingly seeking authentic experiences. By showcasing local events, you’re offering guests a chance to immerse themselves in the culture and vibe of the place they’re visiting.
2. Stay Extension: If guests are aware of exciting events happening around the time of their stay, they might just extend their booking to attend them.
3. Value Proposition: By presenting guests with well-researched, timely information about what’s happening around them, you’re providing tangible value, which can set you apart from competitors.
4. Partnerships & Networking: Collaborating with local businesses and event organizers can create mutual promotional opportunities, further enhancing your hotel’s visibility and reputation.

How do we Leverage Local Events for Your Hotel’s Content Marketing

1. Dedicated Web Page: Create a dedicated ‘Local Events’ or ‘What’s On’ page on your hotel website. This page can feature a curated list of upcoming events, their dates, brief descriptions, and perhaps a link to buy tickets or learn more.
2. Blog Posts: Write detailed articles about significant local events, offering insights on what guests can expect, how to get there from your hotel, and other related tips.
3. Newsletter Updates: Have a monthly or quarterly newsletter? Feature a section highlighting local events. This not only provides value but is also a soft nudge reminding potential guests about why now is an excellent time to book.
4. Social Media Promotion: Use your hotel’s social media platforms to promote events. Creative visuals, countdowns, and collaborative posts with event organizers can boost engagement.
5. Special Packages: Collaborate with event organizers to offer special packages. This can include event tickets, transportation, and perhaps a complimentary meal.
6. Local Business Spotlights: Beyond events, spotlight local businesses on your platforms. Whether it’s a must-visit café or a hidden gem of a boutique, offering guests insights into these businesses can enhance their overall experience.

Conclusion

Content marketing for hotels, when done right, is not just about driving bookings but enriching the guest experience. By promoting local events and businesses, hotels can position themselves as the go-to source for everything happening in the vicinity, ensuring guests remember their stay for all the right reasons.