We believe in understanding the needs and preferences of the end-user.
Lets call it the ”data over design” method.
For those in the wedding industry, this translates to comprehending the desires and concerns of couples planning their wedding.
We recently undertook a detailed survey involving over 2500 wedding couples in the UK to uncover the primary reasons they decided to skip certain wedding venues.
The insights we garnered were both surprising and enlightening.
Reason 1: No Significant Personal Connection Being Made
For many couples, selecting a wedding venue is not just about the aesthetics or capacity of the place, but the emotional connection.
Our data reveals that a significant number of couples passed on certain venues because they couldn’t establish a meaningful personal connection when or after visiting a website.
This personal connection could stem from various aspects, including:
- The way the venue’s story is presented.
- The resonance of the venue’s values with those of the couple.
- The manner in which the venue staff interacts with the couple.
Reason 2: Slow Response Times
No one likes to wait, and this is especially true for excited couples eager to plan their wedding.
Slow response times, be it in answering queries, providing quotes, or confirming bookings, can be a significant deterrent.
Our data revealed that many couples felt discouraged and moved onto another venue if they had to wait too long for a response.
The way couples perceive and interact with a wedding venue has evolved, and so should the way venues present themselves.
We specialize in building websites that not only look great but also resonate with your target audience, ensuring that you make the right first impression.
By addressing the key concerns of couples, as revealed in our survey, and ensuring your website is optimized to counteract these, you can significantly enhance your venue’s appeal to potential clients.
Please feel free to contact us if you want to know more.
https://www.conversionlodge.com/index.php/contact/
