We are on the watchlist
We didn’t expect this, but it says everything.
One of the largest OTAs in the world, Booking.com, has effectively put our Sorcha Guest App on the “naughty list.”
Why?
Because it helps hotels do exactly what they should be doing:
build direct relationships with their guests and increase direct revenue.
Let’s be clear about the landscape.
OTAs are powerful distribution partners—but they are not designed to help you own your guest. Their model depends on keeping that relationship within their ecosystem.
Sorcha does the opposite.
It activates during the guest stay—when engagement is highest—and gives hotels a direct, branded communication channel.
Not through an app store.
Not through a third party.
But through your own digital environment.
That means:
Promoting direct rebookings
Increasing in-stay spend
Building long-term guest loyalty
Reducing dependency on commission-heavy channels
So yes, if helping hotels take back control puts us on a “naughty list,” we’re absolutely fine with that.
Because the real question is:
Who should own the guest relationship, you, or the platform that sold the booking?
We know where we stand.
#Hospitality #DirectBookings #HotelTech #GuestExperience #DigitalOwnership
